Mobile searches have surpassed desktop on Google. That means having a mobile friendly site isn't just nice – it’s essential. Google updated its algorithm to prioritize mobile-friendly sites in mobile searches. Mobile isn’t just "something else" one should design for: it’s the thing. Responsive design should start with mobile first.
In the past, a web developer might have built a whole separate mobile site and redirected mobile devices to use that site instead of the desktop site. That was a losing battle, and is not such a smart idea any more.
Responsive design “is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” (Wikipedia)
A solid first step in planning a responsive design is wireframing. Just as you wouldn’t build a house without plans, you shouldn’t build a website without understanding the structure underneath the visuals. This is extra important for responsive sites, whose layouts are fluid, and change based on the size of the screen on which the user is viewing the site.
We can create wireframes as part of a roadmapping engagement, or as part of a larger overall ground-up design and build.
You can bet your site will get more traffic and generate more leads if you have a lightning-fast, modern-looking, responsive design, that adapts correctly to the device, and is free of bloat or visual glitches.
As far as building a site responsively: we’re familiar with frameworks such as Foundation and Bootstrap, as well as smaller stripped-down frameworks. In any case, we use the best tool for the job based on time, scope, and budget.
Whether working with a responsive front-end framework such as Foundation for a custom website build using a flexible content management system like Craft, or working off of a battle-tested responsive theme on a WordPress build, we ensure that your site works on as many devices and in as many situations as possible, and that the layout serves your users well, and highlights your content and services.
Depending on the project, we can work to build a complete site from the ground-up including the design, or we can work from supplied design files, handling the execution of the coding and the format of your data in the content management system.
Contact us to discuss how we can create a responsive website design (whether starting from scratch or updating your existing site) to help your online presence reach as many potential users and customers as possible.