Herbruck's

We redesigned the Herbruck's website to tell a better story about this successful "Michigan grown, family owned" business that is the largest egg producer in Michigan and the 13th largest in the United States. We used photography and video to create a more visually appealing site, and help improve their ability to process job applications and update their grain and fertilizer prices.

  • Complete redesign and development from the ground up
  • Designed and developed a custom mobile site exclusively for delivery and truck driver use
Herbrucks Main

Roles

  • ExpressionEngine Development
  • HTML/CSS/JS Development
  • Responsive Design

Solutions

We utilized photography and video to create a more visually appealing site for Herbruck's, a family-owned business that is the largest egg producer in Michigan and the 13th largest in the United States. We improved their ability to process job applications and to update their grain and fertilizer prices.

Improved Process. Previously, all job applications were done by downloading a PDF and having the applicant print it out and email, fax, or mail them in. We created a career application form that does away with that entirely and allows the applications to get directly to the people who need to see them.

Updatable Content. We created a protected, mobile-friendly front-end template where the client can easily update their grains and fertilizer pricing without needing to log into the control panel. This means that anyone involved with the pricing of corn can easily update those prices on their phone, out in the field.

Design. We worked with Waterfall Productions, who did all the video production and coordinated the on-site photography, to design a much more visually appealing site that better tells the story of this family-owned business.

Herbruck's

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