Business
Ask Qualifying Questions Early to Avoid Red Flag Prospects
I find red flags with potential prospects early by asking basic qualifying questions about timelines and budgets. Reading between the lines helps everyone move on before too much time is spent on a project that isn't an ideal fit.
Masuga’s Expensive Mistake: Our HubSpot Inbound Marketing Experiment (Part 2)
In Part 2 of our HubSpot Inbound Marketing Experiment, I share our experience over our first few months with HubSpot and our inbound marketing efforts, and how we eventually called it quits.
Masuga’s Expensive Mistake: Our HubSpot Inbound Marketing Experiment (Part 1)
In Part 1 of our HubSpot Inbound Marketing Experiment, I explain our decision to go all-in on HubSpot and the idea of inbound marketing to help our early 2016 revenue woes.
A Perfect Lull: What We Learned From An Extended Lean Time
Operating a small business can be difficult and unpredictable, with peaks and valleys that result in lean times. Over the past several months, we experienced a "perfect lull" in client work. Recognizing that we had a problem, we took four measures to fix it so that an extended lull in new work wouldn't jeopardize the business ever again.
Masuga Design Celebrates 10 Year Anniversary
On April 1, 2016, Masuga Design celebrates 10 years of website and application development. We're ready to kick off the next 10 years by moving to a new space in May, and in continuing to provide value for our clients. Let's keep rolling!